Discussion Forum : International Business - I
Question -


Outsourcing a part of or entire production and concentrating on marketing operations in international business is known as:

Options:
A .   Licensing 
B .   Franchising 
C .   Contract manufacturing 
D .   Joint Venture
Answer: Option C
:
C

Contract manufacturing refers to outsourcing a part of or entire production and concentrating on marketing operations in international business. 



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