Discussion Forum : Marketing
Question -


A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him. State true or false.

Options:
A .   True
B .   False
C .   Back Office 
D .   None of the above 
Answer: Option A
:
A

True. A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him.


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