The importance of consumer protection from the consumers’ point of view can be understood from the following points:

1. Consumer awareness: In the light of widespread ignorance of consumers about their rights and reliefs available to them, it becomes necessary to educate them about the same so as to achieve consumer awareness.

2. To organise consumer in the form of consumer organisations: Consumers need to be organised in the form of consumer organisations which would take care of their interests. Though, in India, we do have consumer organisations which are working in this direction, adequate protection is required to be given to consumers till these organisations become powerful enough to protect and promote the interests of consumers.

3. Protection against malpractices or exploitation of sellers: Consumers might get compensated for impurities in cold drinks exploited by unscrupulous, exploitative and unfair trade practices like defective and unsafe products, adulteration, false and misleading advertising, hoarding, black-marketing etc.Consumers need protection against such malpractices of the sellers.