Marketing(12th Grade > Business Studies ) Questions and Answers

Question 1.


___ refers to the important decisions related to the product such as quality, design, branding, product packaging, labeling etc.


  1.     Product 
  2.     Place
  3.     Price
  4.     Promotion 
Explanation:-
Answer: Option A. -> Product 
:
A

Product mix is the set of marketing tools that firms use to pursue its marketing objective in the target market.


Question 2.


___ refers to the process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified.


  1.     Branding
  2.     Brand
  3.     Brand mark
  4.     None of these
Explanation:-
Answer: Option A. -> Branding
:
A

Branding refers to the process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified.


Question 3.


The elements of marketing mix are


  1.     Person
  2.     Price
  3.     Place
  4.     Promotion
Explanation:-
Answer: Option A. -> Person
:
B, C, and D

Variables of marketing mix are broadly classified into four categories, popularly known as 4 Ps of marketing: 


1. Product 


2. Price


3. Place 


4. Promotion


Question 4.


___ is a special word, symbol, and sign given to a product for easy identification and distinctiveness.


  1.     Brand
  2.     Brand Name
  3.     Brand
  4.     Brand Mark
Explanation:-
Answer: Option A. -> Brand
:
A

Brand is a special word, symbol, and sign given to a product for easy identification and distinctiveness.


Question 5.


___ is used to refer to a large number of services like after-sales services, handling complaints, procuring credit services, maintenance services and consumer information.


  1.     Customer support services
  2.     Customer Value 
  3.     Back Office 
  4.     None of the above 
Explanation:-
Answer: Option A. -> Customer support services
:
A

Customer support services is used to refer to a large number of services like after-sales services, handling complaints, procuring credit services, maintenance services, and consumer information.


Question 6.


It is said that advertising confuses rather than helps. State true or false.


  1.     True
  2.     False
  3.     Order processing
  4.     All of the above
Explanation:-
Answer: Option A. -> True
:
A

True. Advertising confuses rather than helps because similar claims are made by advertisers of many products, which makes it difficult for consumers to make the right choice.


Question 7.


'Maintaining public relation is necessary as it assists a company's management'. State true or false.


  1.     True
  2.     False
  3.     Back Office 
  4.     None of the above 
Explanation:-
Answer: Option A. -> True
:
A

Maintaining public relation is necessary as it assists a company's management in defining objectives by understanding the public's nature and attitude towards a product.


Question 8.


A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him. State true or false.


  1.     True
  2.     False
  3.     Back Office 
  4.     None of the above 
Explanation:-
Answer: Option A. -> True
:
A

True. A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him.


Question 9.


The price of a product has a large impact on the number of people who buy the product. State true or false.


  1.     True
  2.     False
  3.     Order processing
  4.     All of the above
Explanation:-
Answer: Option A. -> True
:
A

True. The price of a product has a large impact on the number of people who buy the product. 


The pricing function includes setting the pricing objectives, determining the pricing strategies, determining the price and changing the prices.


Question 10.


The function of marketing which is concerned with the cost and location of target market.


  1.     Transportation
  2.     Physical distribution
  3.     Order processing
  4.     All of the above
Explanation:-
Answer: Option A. -> Transportation
:
A

Transportation is concerned with the cost and location of target market. Transportation is the means of carrying goods and raw materials from the point of production to the point of sale.


© Lakshya_Education.com, All Right Reserved.
Contact Us services