Marketing Mix(Commerce ) Questions and Answers

Question 1. Choose the besst description of a consumer who buys Pump water
  1.    high income
  2.    health conscious
  3.    elderly men
  4.    tourists
Explanation:-
Answer: Option B. -> health conscious
Question 2. Which one is not a retail store?
  1.    Pak n Save
  2.    Michael Hill
  3.    Coke Cola warehouse
  4.    The Warehouse
Explanation:-
Answer: Option C. -> Coke Cola warehouse
Question 3. Packaging is part of what P?
  1.    Product
  2.    Place
  3.    Promotion
  4.    Price
Explanation:-
Answer: Option A. -> Product
Question 4. What word represents an Merit grade?
  1.    apply in detail
  2.    state
  3.    explain
  4.    describe
Explanation:-
Answer: Option A. -> apply in detail
Question 5. What's another word for place?
  1.    location
  2.    retail
  3.    PLC
  4.    distribution channel
Explanation:-
Answer: Option D. -> distribution channel
Question 6. Define guerrilla marketing
  1.    monkeys in an advert
  2.    army based promotion
  3.    a surprise and interesting form of advertising
  4.    all of the above
Explanation:-
Answer: Option C. -> a surprise and interesting form of advertising
Question 7. What is the function of Pump water?
  1.    hydrate consumers
  2.    cheap az drink
  3.    a healthy snack
  4.    NZ icon
Explanation:-
Answer: Option A. -> hydrate consumers
Question 8. Target customers can be
  1.    grouped in interests
  2.    grouped in religion
  3.    grouped in income
  4.    all of the above
Explanation:-
Answer: Option D. -> all of the above
Question 9. Which type of promotion would a business in maturity use?
  1.    TV adverts
  2.    Newspaper advert
  3.    sponsor an event
  4.    mail drop
Explanation:-
Answer: Option C. -> sponsor an event
Question 10. Which P is not in the Marketing MIx?
  1.    place
  2.    people
  3.    price
  4.    promotion
Explanation:-
Answer: Option B. -> people
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