Marketing Awareness(General Knowledge ) Questions and Answers

Question 1. The course of a product's sales and profit over its lifetime is called
  1.    The sales chart
  2.    The product life cycle
  3.    The dynamic growth curve
  4.    The adoption cycle
Explanation:-
Answer: Option B. -> The product life cycle




Question 2. The two components of a marketing strategy are
  1.    Target market and marketing mix
  2.    Target market and Promotion
  3.    Market and Producer
  4.    Produce and Agent
Explanation:-
Answer: Option A. -> Target market and marketing mix




Question 3. Product design is a function of
  1.    Front office staff
  2.    Back office staff
  3.    Management
  4.    Marketing and Research team
Explanation:-
Answer: Option D. -> Marketing and Research team




Question 4. Which of the following is not included in the 4 P's of Marketing
  1.    Placement
  2.    Price
  3.    Production
  4.    Product
Explanation:-
Answer: Option B. -> Price




Question 5. "Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps?
  1.    Product, Promotion , Place
  2.    Place, Persuasion, Promotion
  3.    Pride, Person, Place
  4.    Product, Place, Persuasion
Explanation:-
Answer: Option A. -> Product, Promotion , Place




Question 6. A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
  1.    Direct Marketing
  2.    Personal Selling
  3.    Advertising
  4.    Sales Promotion
Explanation:-
Answer: Option D. -> Sales Promotion




Question 7. Which among the following is the crux of the marketing process?
  1.    Marketing Planning
  2.    Marketing Research
  3.    Marketing Mix
  4.    Market Expansion
Explanation:-
Answer: Option C. -> Marketing Mix




Question 8. In the simple response model of consumer behaviour, the entities involved in it are
  1.    Stimulus
  2.    Response
  3.    Product
  4.    All of the above
Explanation:-
Answer: Option D. -> All of the above




Question 9. Which among the following forms part in the decision making process of a product development?
  1.    Product mix
  2.    Product attributes
  3.    Branding & Packaging
  4.    All of the above
Explanation:-
Answer: Option D. -> All of the above




Question 10. Different products remain in existence for a different limited period. This is called
  1.    Product life cycle
  2.    Product life
  3.    Product maturity
  4.    Product decline
Explanation:-
Answer: Option A. -> Product life cycle




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