Markets And Buyer Behavior(Marketing And Marketing Management ) Questions and Answers

Question 1. The employees of company can also contribute in idea generation and this source can be best classified as
  1.    internal idea sources
  2.    external idea sources
  3.    off shoring ideas
  4.    outdated ideas
Explanation:-
Answer: Option A. -> internal idea sources
Answer: (a).internal idea sources
Question 2. The products that are bought without detailed comparisons are best classified as
  1.    sought products
  2.    unsought products
  3.    less convenient products
  4.    convenient products
Explanation:-
Answer: Option D. -> convenient products
Answer: (d).convenient products
Question 3. The logistic network through which the unwanted or excess products by resellers or consumers is classified as
  1.    inbound distribution
  2.    outbound distribution
  3.    forward distribution
  4.    reverse distribution
Explanation:-
Answer: Option D. -> reverse distribution
Answer: (d).reverse distribution
Question 4. The value creating activities carried by internal departments of company are classified as
  1.    Value chain
  2.    Value delivery network
  3.    Portfolio analysis
  4.    None of above
Explanation:-
Answer: Option A. -> Value chain
Answer: (a).Value chain
Question 5. The promotional products used in consumer promotion are also classified as
  1.    price packs
  2.    advertising specialties
  3.    sweepstakes
  4.    cash rebates
Explanation:-
Answer: Option B. -> advertising specialties
Answer: (b).advertising specialties
Question 6. The pricing strategy in which the price set must cover the product cost plus target profit is classified as
  1.    value based pricing
  2.    cost based pricing
  3.    discount based pricing
  4.    ceiling based pricing
Explanation:-
Answer: Option B. -> cost based pricing
Answer: (b).cost based pricing
Question 7. The growth share matrix divides SBU's in
  1.    2 types
  2.    3 types
  3.    4 types
  4.    5 types
Explanation:-
Answer: Option C. -> 4 types
Answer: (c).4 types
Question 8. To avoid complex buying situation, the buying of packaged solution from single seller is considered as
  1.    new task
  2.    modified rebuy
  3.    straight rebuy
  4.    solutions selling
Explanation:-
Answer: Option D. -> solutions selling
Answer: (d).solutions selling
Question 9. In business buying process, the participants involved are
  1.    user
  2.    influencer
  3.    decider and gatekeeper
  4.    buyer
Explanation:-
Answer: Option D. -> buyer
Answer: (d).buyer
Question 10. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called
  1.    low high pricing
  2.    every day same pricing
  3.    everyday low pricing
  4.    high low pricing
Explanation:-
Answer: Option D. -> high low pricing
Answer: (d).high low pricing
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