Managing Marketing Information(Marketing And Marketing Management ) Questions and Answers

Question 1. According to consumer promotion techniques, the cash refunds are also classified as
  1.    price packs
  2.    sweepstakes
  3.    point of purchase promotions
  4.    cash rebates
Explanation:-
Answer: Option D. -> cash rebates
Answer: (d).cash rebates
Question 2. The lifestyle measuring consumers major dimensions such as
  1.    activates
  2.    interests
  3.    opinions
  4.    all of above
Explanation:-
Answer: Option D. -> all of above
Answer: (d).all of above
Question 3. The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as
  1.    sales person
  2.    promoting manager
  3.    prospering manager
  4.    persuasion manager
Explanation:-
Answer: Option A. -> sales person
Answer: (a).sales person
Question 4. The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called
  1.    organizational climate
  2.    media climate
  3.    sales climate
  4.    outbound climate
Explanation:-
Answer: Option A. -> organizational climate
Answer: (a).organizational climate
Question 5. Each member of selected sample has equal chance of selection in
  1.    stratified random sample
  2.    cluster sample
  3.    simple random sample
  4.    convenience sample
Explanation:-
Answer: Option C. -> simple random sample
Answer: (c).simple random sample
Question 6. The sales forecast is graphically shown, the horizontal axis shows
  1.    raw material cost
  2.    production
  3.    sales
  4.    marketing effort
Explanation:-
Answer: Option D. -> marketing effort
Answer: (d).marketing effort
Question 7. The maximum number of sales of all the firms in an industry, for a given period of time is called
  1.    total market potential
  2.    total production potential
  3.    total demand potential
  4.    current demand
Explanation:-
Answer: Option A. -> total market potential
Answer: (a).total market potential
Question 8. An analysis of income distribution and person's savings is the part of
  1.    geographic environment analysis
  2.    economic environment analysis
  3.    demographic environment analysis
  4.    analysis of natural environment
Explanation:-
Answer: Option B. -> economic environment analysis
Answer: (b).economic environment analysis
Question 9. The marketing intelligence helps to gather
  1.    data based on real happenings
  2.    data based on results
  3.    data based on raw materials
  4.    data based on sales
Explanation:-
Answer: Option A. -> data based on real happenings
Answer: (a).data based on real happenings
Question 10. The index showing that it is expensive to attract few or more prospects is referred in
  1.    low market penetration index
  2.    strict demand
  3.    high market penetration index
  4.    stretched market penetration index
Explanation:-
Answer: Option C. -> high market penetration index
Answer: (c).high market penetration index
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