Marketing Strategy(Marketing And Marketing Management ) Questions and Answers

Question 1. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as
  1.    market follower
  2.    market niche
  3.    market challenger
  4.    market leader
Explanation:-
Answer: Option C. -> market challenger
Answer: (c).market challenger
Question 2. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
  1.    profit centered company
  2.    market centered company
  3.    competitor centered company
  4.    customer centered company
Explanation:-
Answer: Option C. -> competitor centered company
Answer: (c).competitor centered company
Question 3. The international markets can be segmented on the basis of factors such as
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    all of above
Explanation:-
Answer: Option D. -> all of above
Answer: (d).all of above
Question 4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
  1.    customer value analysis
  2.    corporate image analysis
  3.    strategic behavior analysis
  4.    benchmarking
Explanation:-
Answer: Option A. -> customer value analysis
Answer: (a).customer value analysis
Question 5. The primary data which is gathered by observing relevant actions and people is called
  1.    experimental research
  2.    ethnographic research
  3.    observational research
  4.    survey research
Explanation:-
Answer: Option C. -> observational research
Answer: (c).observational research
Question 6. The markets in which the market offerings are bought from sellers for reselling purpose are known as
  1.    business markets
  2.    reseller markets
  3.    government markets
  4.    international markets
Explanation:-
Answer: Option B. -> reseller markets
Answer: (b).reseller markets
Question 7. The personal factors include
  1.    online communities
  2.    social class
  3.    personality and self-concept
  4.    roles and status
Explanation:-
Answer: Option C. -> personality and self-concept
Answer: (c).personality and self-concept
Question 8. The well-known brand 'Apple' is related to brand personality trait of
  1.    ruggedness
  2.    competence
  3.    sophistication
  4.    excitement
Explanation:-
Answer: Option D. -> excitement
Answer: (d).excitement
Question 9. The ads affecting consumer's subconscious minds are classified as
  1.    online advertising
  2.    subliminal advertising
  3.    luminal advertising
  4.    Both b and c
Explanation:-
Answer: Option B. -> subliminal advertising
Answer: (b).subliminal advertising
Question 10. In macro environment, the 'pressure groups' and 'government agencies' are part of
  1.    the cultural environment
  2.    the demographic environment
  3.    the economic environment
  4.    the political environment
Explanation:-
Answer: Option D. -> the political environment
Answer: (d).the political environment
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