Marketing Channels(Marketing And Marketing Management ) Questions and Answers

Question 1. The whole marketing strategy of a company should support
  1.    Point of Differentiation
  2.    Positioning strategy
  3.    Targeting
  4.    Both b & c
Explanation:-
Answer: Option B. -> Positioning strategy
Answer: (b).Positioning strategy
Question 2. The logistic network which moves the materials from suppliers to the manufacturing unit is classified as
  1.    inbound distribution
  2.    outbound distribution
  3.    forward distribution
  4.    reverse distribution
Explanation:-
Answer: Option A. -> inbound distribution
Answer: (a).inbound distribution
Question 3. The strong brand preferences and loyalty plays a role in buying of
  1.    industrial products
  2.    unsought consumer products
  3.    sought industrial product
  4.    specialty products
Explanation:-
Answer: Option D. -> specialty products
Answer: (d).specialty products
Question 4. The blood donations to the Red Cross is a classic example of
  1.    unsought consumer products
  2.    sought services
  3.    sought industrial product
  4.    unsought augmented product
Explanation:-
Answer: Option A. -> unsought consumer products
Answer: (a).unsought consumer products
Question 5. The types of consumer products are
  1.    Two types
  2.    Three types
  3.    Four types
  4.    Five types
Explanation:-
Answer: Option C. -> Four types
Answer: (c).Four types
Question 6. The SBU's with low growth whereas high market share are considered as
  1.    Stars
  2.    Question marks
  3.    Dogs
  4.    Cash Cows
Explanation:-
Answer: Option D. -> Cash Cows
Answer: (d).Cash Cows
Question 7. The types of good value pricing includes
  1.    everyday low pricing
  2.    high low pricing
  3.    low high pricing
  4.    Both a and b
Explanation:-
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 8. Strategic planning is strategic fit between organizations changing marketing opportunities and its
  1.    Strengths & Weaknesses
  2.    Goals & Capabilities
  3.    Opportunities & threats
  4.    Both a and b
Explanation:-
Answer: Option B. -> Goals & Capabilities
Answer: (b).Goals & Capabilities
Question 9. The low customer involvement is part of
  1.    convenience products
  2.    shopping products
  3.    less shopping products
  4.    less unsought products
Explanation:-
Answer: Option A. -> convenience products
Answer: (a).convenience products
Question 10. Services provided by marketing channels to their customer in a collective way is classified as
  1.    functional integration
  2.    product integration
  3.    channel integration
  4.    location integration
Explanation:-
Answer: Option C. -> channel integration
Answer: (c).channel integration
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