Marketing Research And Brand Equity(Marketing And Marketing Management ) Questions and Answers
Question 1. The close-ended question in which each question have two possible answers are
dichotomous
multiple choice
Likert scale
semantic differential
Explanation:-
Answer: Option A. -> dichotomous Answer: (a).dichotomous
Question 2. When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as
focus group
group discussion
demographically selected group
psycho graphically selected group
Explanation:-
Answer: Option A. -> focus group Answer: (a).focus group
Question 3. The questions in questionnaire that allow respondent's to express their own thoughts and words are called
open -ended questions
close-ended questions
stratified sampling
rating scale
Explanation:-
Answer: Option A. -> open -ended questions Answer: (a).open -ended questions
Question 4. The type of question in which a respondent can answer in unlimited ways is classified as
completely unstructured
word association
sentence completion
story completion
Explanation:-
Answer: Option A. -> completely unstructured Answer: (a).completely unstructured
Question 5. The external marketing metrics consist of
perceived quality and awareness
customer loyalty and retention
freedom to fall
Both a and b
Explanation:-
Answer: Option D. -> Both a and b Answer: (d).Both a and b
Question 6. The act of designing firm's offers and to occupy distinct place is considered as
segmenting
targeting
positioning
extract target
Explanation:-
Answer: Option C. -> positioning Answer: (c).positioning
Question 7. The dimension points of parity includes
category points of parity
desirable points of parity
feasible points of parity
deliverable points of parity
Explanation:-
Answer: Option A. -> category points of parity Answer: (a).category points of parity
Question 8. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as
services differentiation
faster differentiation
leverage differentiation
comparative differentiation
Explanation:-
Answer: Option A. -> services differentiation Answer: (a).services differentiation
Question 9. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as
narrative branding
explained branding
potential branding
weak branding
Explanation:-
Answer: Option A. -> narrative branding Answer: (a).narrative branding
Question 10. The three main ways to convey brand's category membership are classified as
announcing category benefits
comparing to examples
relying product description
all of the above
Explanation:-
Answer: Option D. -> all of the above Answer: (d).all of the above