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Selling And Sales Promotion(Marketing And Marketing Management ) Questions and Answers
Home
Topic
Marketing And Marketing Management
Selling And Sales Promotion
Question 1.
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called
freight on board origin pricing
zone pricing
basing point pricing
uniform delivered pricing
Explanation:-
Answer: Option D. ->
uniform delivered pricing
Answer:
(d).
uniform delivered pricing
Question 2.
The sales of products in introductory stage are recorded by the company as
low sales
rapidly rising
peak sales
gradually declining
Explanation:-
Answer: Option A. ->
low sales
Answer:
(a).
low sales
Question 3.
When the captive product pricing is used for services then this pricing strategy is classified as
two-part pricing
combine pricing
double pricing
optional part pricing
Explanation:-
Answer: Option A. ->
two-part pricing
Answer:
(a).
two-part pricing
Question 4.
According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of
real
win
worth doing
less worthy
Explanation:-
Answer: Option C. ->
worth doing
Answer:
(c).
worth doing
Question 5.
The process of changing one or more elements of marketing mix to improve sales is classified as
modifying marketing mix
modifying raw material schedule
modifying the product
modifying the market
Explanation:-
Answer: Option A. ->
modifying marketing mix
Answer:
(a).
modifying marketing mix
Question 6.
The pricing strategy whose steps are setup between different lines of product offered by same organization is called
optional pricing
product line pricing
competitive pricing
captive pricing
Explanation:-
Answer: Option B. ->
product line pricing
Answer:
(b).
product line pricing
Question 7.
The type of product development which is systematic, holistic and not compartmentalized is said to be
customer centered product development
team based product development
systematic product development
concentration based development
Explanation:-
Answer: Option C. ->
systematic product development
Answer:
(c).
systematic product development
Question 8.
The pricing strategy which combines prices of two or more products in a combo pack is classified as
segmented pricing
discount pricing
allowance pricing
product bundle pricing
Explanation:-
Answer: Option D. ->
product bundle pricing
Answer:
(d).
product bundle pricing
Question 9.
The geographical pricing strategy in which seller bears whole or portion of freight is classified as
flexible pricing
uniform pricing
basing point pricing
freight absorption costing
Explanation:-
Answer: Option D. ->
freight absorption costing
Answer:
(d).
freight absorption costing
Question 10.
The issues in pricing strategies includes
predatory pricing
price fixing
deceptive pricing
all of above
Explanation:-
Answer: Option D. ->
all of above
Answer:
(d).
all of above
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