New Product Development(Marketing And Marketing Management ) Questions and Answers
Question 1. Considering non-personal communication channels, the billboards and posters are considered as
online media
print media
broadcast media
display media
Explanation:-
Answer: Option D. -> display media Answer: (d).display media
Question 2. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as
print and broadcast media
word-of-mouth influence
buzz marketing
display and online media
Explanation:-
Answer: Option C. -> buzz marketing Answer: (c).buzz marketing
Question 3. According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be
introduction stage
turbulent stage
innovation stage
non-profit stage
Explanation:-
Answer: Option A. -> introduction stage Answer: (a).introduction stage
Question 4. The 'idea-reducing stage' in new product development process consists of
screening of product
screening of customers
screening of ideas
generation of ideas
Explanation:-
Answer: Option C. -> screening of ideas Answer: (c).screening of ideas
Question 5. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called
point of purchase promotion
cents off deals
sales premium
advertising specialties
Explanation:-
Answer: Option A. -> point of purchase promotion Answer: (a).point of purchase promotion
Question 6. The personal selling step in which the sales person asks for an order to the customer is classified as
shipper approach
handling shipment
closing
follow up
Explanation:-
Answer: Option C. -> closing Answer: (c).closing
Question 7. The sales force structure in which a sales representatives works to sell specific items of product line is classified as
indirect sales force structure
territorial sales force structure
customer sales force structure
product sales force structure
Explanation:-
Answer: Option D. -> product sales force structure Answer: (d).product sales force structure
Question 8. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
public relations
advertising
sales promotion
personal selling
Explanation:-
Answer: Option C. -> sales promotion Answer: (c).sales promotion
Question 9. The theme of the message content which is related to self-interest of audience is classified as
irrational appeal
moral appeal
rational appeal
emotional appeal
Explanation:-
Answer: Option C. -> rational appeal Answer: (c).rational appeal
Question 10. The method of managing advertising budget at the level company can have money for is classified as
percentage of sales method
affordable method
competitive parity method
objective and task method
Explanation:-
Answer: Option B. -> affordable method Answer: (b).affordable method