Introduction To Marketing(Marketing And Marketing Management ) Questions and Answers

Question 1. The Company?s key businesses are known as
  1.    Portfolio analysis
  2.    Strategic Business Units (SBU's)
  3.    Both a and b
  4.    None of above
Explanation:-
Answer: Option B. -> Strategic Business Units (SBU's)
Answer: (b).Strategic Business Units (SBU's)
Question 2. The procedure of arranging a product to occupy distinct place in target customers mind is called
  1.    Market segmentation
  2.    Targeting
  3.    Differentiation
  4.    Positioning
Explanation:-
Answer: Option D. -> Positioning
Answer: (d).Positioning
Question 3. The social class group who rely heavily on inherited wealth is best classified as
  1.    upper middles
  2.    working class
  3.    lower uppers
  4.    upper uppers
Explanation:-
Answer: Option D. -> upper uppers
Answer: (d).upper uppers
Question 4. The businesses and products collectively make a company's
  1.    Business portfolio
  2.    Strategic plan
  3.    Mission statement
  4.    Vision statement
Explanation:-
Answer: Option A. -> Business portfolio
Answer: (a).Business portfolio
Question 5. The customers who adopt new ideas and rarely are leaders are classified as
  1.    innovators
  2.    early majority
  3.    laggard
  4.    early adopter
Explanation:-
Answer: Option B. -> early majority
Answer: (b).early majority
Question 6. The 'stages in the adoption process' involves
  1.    awareness
  2.    interest
  3.    evaluation and trial
  4.    all of above
Explanation:-
Answer: Option D. -> all of above
Answer: (d).all of above
Question 7. Physical distribution channels includes
  1.    Retailers
  2.    Wholesalers
  3.    Both a and b
  4.    None of the above
Explanation:-
Answer: Option C. -> Both a and b
Answer: (c).Both a and b
Question 8. All the factors affecting purchasing power of consumers are included in
  1.    the cultural environment
  2.    the demographic environment
  3.    the economic environment
  4.    Both a and b
Explanation:-
Answer: Option C. -> the economic environment
Answer: (c).the economic environment
Question 9. The forces and factors that shape customers preferences and behaviors are known as
  1.    the cultural environment
  2.    the demographic environment
  3.    the economic environment
  4.    the political environment
Explanation:-
Answer: Option A. -> the cultural environment
Answer: (a).the cultural environment
Question 10. The marketing intermediaries includes
  1.    Financial intermediaries
  2.    Marketing services agencies
  3.    Both a and b
  4.    None of the above
Explanation:-
Answer: Option C. -> Both a and b
Answer: (c).Both a and b
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