Pricing Strategy(Marketing And Marketing Management ) Questions and Answers

Question 1. The 'local or individual marketing' is also called as
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
Explanation:-
Answer: Option D. -> micromarketing
Answer: (d).micromarketing
Question 2. According to brand personality traits, the 'ruggedness' is concluded as brand being
  1.    outdoorsy and tough
  2.    cheerful and wholesomeness
  3.    daring and imaginative
  4.    charming and upper class
Explanation:-
Answer: Option A. -> outdoorsy and tough
Answer: (a).outdoorsy and tough
Question 3. According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as
  1.    physiological needs
  2.    social and safety needs
  3.    esteem needs
  4.    self-actualization needs
Explanation:-
Answer: Option A. -> physiological needs
Answer: (a).physiological needs
Question 4. That minor stimuli which determines when and how customer will respond in certain way is called
  1.    perception
  2.    cues
  3.    motives
  4.    Both a and c
Explanation:-
Answer: Option B. -> cues
Answer: (b).cues
Question 5. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of
  1.    user status
  2.    usage rate
  3.    loyalty status
  4.    benefits sought
Explanation:-
Answer: Option B. -> usage rate
Answer: (b).usage rate
Question 6. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as
  1.    sense of broad marketing
  2.    sense of mission marketing
  3.    sense of vision marketing
  4.    societal marketing
Explanation:-
Answer: Option B. -> sense of mission marketing
Answer: (b).sense of mission marketing
Question 7. The competitive marketing strategies plays a role in companies
  1.    positioning strategy
  2.    targeting strategy
  3.    differentiation
  4.    market segmentation
Explanation:-
Answer: Option B. -> targeting strategy
Answer: (b).targeting strategy
Question 8. The products that consists of activities and benefits offered for sale are called
  1.    product membership in category
  2.    services
  3.    market segmentation
  4.    pricing of product
Explanation:-
Answer: Option B. -> services
Answer: (b).services
Question 9. The 'Harley-Davidson' which marketed bikes for female segment of market is an example of
  1.    geographic segmentation
  2.    gender segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
Explanation:-
Answer: Option B. -> gender segmentation
Answer: (b).gender segmentation
Question 10. The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
Explanation:-
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
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